Stigma & Discrimination Reduction (SDR)
The Stigma and Discrimination Reduction (SDR) Initiative uses a full range of Prevention and Early Intervention Strategies across the lifespan and across diverse backgrounds to confront the fundamental causes of stigmatizing attitudes and discriminatory and prejudicial actions.
Program One: Strategies for a Supportive Environment
- Networking Consortium – George Hills Company, Inc.
- Stigma and Discrimination Reduction Consortium: The Consortium is an advisory body to the CalMHSA Stigma & Discrimination Reduction Initiative and also serves as a resource to the other Initiatives under the CalMHSA PEI Statewide Project. In this capacity, the Consortium provides feedback on materials, products and tools as well as recommendations on outreach to broader communities among its networks as a way to extend the reach of the SDR and other PEI Initiatives.
- Mini-Grant Programs: Engaged community partner organizations in statewide SDR efforts by supporting local dialogues, resource dissemination and integration, and personal contact strategies.
- Social Marketing– Runyon Saltzman & Einhorn
- Baseline Report
- RSE SDR CAMPAIGN 1 17 14
- Campaign targeting youth ages 9-13: The Walk In Our Shoes program reaches adolescents with early intervention efforts to prevent the formation of stigma, fill gaps of knowledge and debunk myths regarding mental health.
- Link to Evaluation
- Campaign targeting transition age youth 14-25: The Reach Out Here program mobilizes youth and young adults to seek and provide peer-led support through online informational articles and forums moderated by mental health professionals.
- Link to evaluation
- Campaign targeting adults: Each Mind Matters, California’s Mental Health Movement targets adults with exposure to and influence on individuals with mental health challenges. This program aims to create open dialogues that unify people and organizations to create a community of mental health and wellness for everyone by reinforcing hope, recovery and resiliency.
- SDR Outreach to California’s Diverse Communities: Culturally appropriate and community driven efforts and resources for diverse communities complimenting California’s Reducing Disparities Project
3. Capacity Building – United Advocates for Children and Families
- Engaged statewide communities at the local level in capacity building outreach strategies including community network roudtables, speaker bureau trainings, community forums, and more.
Program Two: Values, Practices and Policies
- Resource Development – Mental Health Association of San Francisco
- The Center for Dignity, Recovery & Empowerment advances effective mental health supports through the development and dissemination of culturally relevant best practices for recovery and stigma reduction.
- Media and Entertainment Industry – Entertainment Industries Council, Inc.
- The Mental Health Reporting Style Guide, a part of the Associated Press Stylebook, provides guidance on reporting and writing about mental illness, mental health, and suicide.
- TEAM (Tools for Entertainment and Media) Up brings together mental health experts, entertainment industry professionals, and journalists to encourage and provide resources for deeper and more accurate reporting and depictions of people living with mental illness.
- Promoting Integrated Health – Community Clinics Initiative
- The Integrated Behavioral Healthcare Project provides evidence-based practices and tools for those planning or operating treatment programs that integrate behavioral and medical services.
- MH in the Workplace – Mental Health America of California
- Wellness Works is a workplace education and training program that helps organizations be more effective in addressing mental health issues in the workplace.
- MH and System Partners – National Alliance on Mental Illness
- Reducing Stigma and Discrimination in Mental Health Systems Partners Program to enhance existing and proven statewide stigma reduction programs and increase capacity of NAMI California’s statewide network of local affiliates to deliver culturally and linguistically competent SDR programs.
- Cultural Competence Program assists local NAMI affiliates to address disparities in the health status of people of diverse racial, ethnic and cultural backgrounds, including across the lifespan. In addition, the program also includes the improvement of quality services and outcomes for all community members.
Program Three: Promising Practices Program – Mental Health Association of San Francisco
1. Promising Practices Program identifies and promotes practices that may result, through additional research and evaluation, in identification as Best Practices. These practices identified highlight culturally/ethnically/racially diverse communities and inherently support the reduction of stigma and discrimination surrounding mental health challenges even though that may not be an identified core element of the program.
Program Four: Advancing Policy to Eliminate Discrimination – Disability Rights California
- Mental Health Stigma & Discrimination Reduction Program examines laws, policies and practices to provide training to and build awareness of community members on existing rights and policy change recommendations.
- Stigma and Discrimination Reduction Program Two, Component 4 —Promoting Mental Health in the Workplace Request for Proposal (RFP)
- Proposers’ Conference (2-22-11)
- Proposers’ Conference Q & A
- Proposer’s Conference Attendee List
- Southern County Needs
- SDR LOIs Submitted
- California Strategic Plan on Reducing Mental Health Stigma and Discrimination