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Los Angeles County Take Action LA Campaign Media Buys RFP

CalMHSA is seeking proposals from organizations with significant experience and expertise in developing media buy plans and executing media buys specifically for the Los Angeles County geographic and media market. Applicants should demonstrate a deep understanding of Los Angeles County’s unique landscape and a proven track record of effectively reaching the county’s diverse ethnic, racial, cultural, and geographic audiences. This campaign will be executed on behalf of the Los Angeles County Department of Mental Health (LACDMH) and is scheduled to go live on April 1, 2025, and will run through June 30, 2025.

LACDMH’s mission is to optimize the hope, recovery, and wellbeing of our most vulnerable populations through access to care and resources that promote independence, personal recovery, connectedness, and community reintegration. Our vision is to help those with serious mental illness heal, grow, and flourish by providing access to the right services in the right place from the right people. We want to empower people to help themselves and their loved ones by providing care, connecting them to appropriate resources, or professional support. Our focus is to decrease stigma and discrimination, increase help-seeking behaviors, and enhance awareness of and access to mental health services and resources.

This RFP does not commit CalMHSA to contract for any supply, product or service whatsoever. In addition, applicants are advised that CalMHSA will not pay for any information or administrative costs incurred in response to this RFP; all costs associated with responding to this RFP will be solely at the applicant’s expense. Not responding to this RFP does not preclude participation in any future RFP, if any is issued.

Potential responders must submit proposals only through CalMHSA’s e-Procurement Portal (Bonfire) at https://calmhsa.bonfirehub.com/

For your convenience, please see the following documents:

  1. Take Action LA Media Buy RFP 2025

Key Dates

RFP Issued

Dec. 10, 2024

RFP Questions Due

Dec. 18, 2024

RFP Questions Answered

Dec. 20, 2024

Deadline for Responses to be Submitted

Jan. 7, 2024

Application Review

Jan. 8-22, 2025

Notice of Intent to Award

Jan. 24, 2025

Tulare County Prevention and Early Intervention (PEI) Grant Announcement

CalMHSA is pleased to announce a Request for Proposals (RFP) for the third round of the Tulare County Prevention and Early Intervention (PEI) Grant Program. In June 2023, CalMHSA — in partnership with Tulare County Health and Human Services Agency (HHSA), Mental Health Branch — awarded agencies with awards of $25,000. Awarded programs focused on mental health stigma reduction, access and linkage to community resources, and community outreach. The third cycle of the Tulare County PEI Grant Program will focus on developing and implementing a suicide prevention program, special event, or series of events that increase awareness, provide resources, and build supportive communities to reduce the incidence of suicide during the month of September in support of Suicide Prevention Month.

All grant applications must be submitted to the CalMHSA e-procurement portal by Aug. 9, 2024.

Tulare County HHSA Mental Health Branch, seeks proposals from mission- oriented, diverse, innovative partner organizations to support their movement in activating organizations and individuals to promote mental health awareness and well-being. With available grant funds, organizations will engage diverse communities to promote mental health awareness and well-being and foster community connection and help address contributing factors to mental health needs.

Grant proposals should focus on decreasing stigma and discrimination associated with mental health, increasing help seeking behaviors, increasing awareness and access to mental health services and resources, or any activities that address one or more of the MHSA PEI identified negative effects of untreated mental illness. The grant term is currently scheduled from Sept. 1, 2024, through June 30, 2025.

Please see the full Request for Proposals on CalMHSA’s e-procurement site.

Due to the open procurement, CalMHSA staff are unable to answer any questions regarding the RFP. Any questions may be submitted using the Bonfire e-procurement portal, noted above. An RFP timeline is included below. Please note there is an RFP bidders conference on Tuesday, July 23, 2024, at 11:30 a.m. with a link to recording posted following the session. The zoom link to the Bidders Conference is here.

Timeline
July 22, 2024
 Grant application released
July 23, 2024
11:30 a.m. – Noon PDT
Bidders Conference
July 26, 2024
5 p.m. PDT
 Submit application questions via Bonfire.
July 31, 2024
5 p.m. PDT
 Answers to RFP questions released to registered bidders
August 9, 2024
 Grant application closes
August 16, 2024
 Application review complete
August 23, 2024
 Notice of Intent to Award
We invite creative thought partners with a desire to bring mental health awareness to a specific (ethnic, racial, cultural or geographic) Tulare County community through equity-focused events and activities to apply.
Sutter and Yuba Counties Prevention and Early Intervention (PEI) Grant Announcement

Link: Bonfire

CalMHSA is excited to announce a Request for Proposals (RFP) for the Sutter and Yuba Counties Prevention and Early Intervention (PEI) Grant Program. CalMHSA, in partnership with Sutter-Yuba County Health and Human Services Agency (HHSA) Behavioral Health Division, will provide agencies with awards of up to $7,500. Please note: This RFP will be available beginning July 1, and a Bidders Conference will also be held July 1.

Awarded programs must focus on mental health stigma reduction; access and linkage to community resources; community outreach; create access to mental health resources; and facilitate community events that target Sutter and Yuba counties’ key populations by creating equitable programs that meet community members where they are. All grant applications must be submitted to the CalMHSA e-procurement portal, Bonfire, by July 31.

Sutter-Yuba County HHSA Behavioral Health Division seeks proposals from mission-oriented, diverse, innovative partner organizations to support its movement to activate organizations and individuals to promote mental health awareness and well-being.

Grant proposals should focus on decreasing stigma and discrimination associated with mental health, increasing help-seeking behaviors, increasing awareness and access to mental health services and resources, or any activities that address one or more of the Mental Health Services Act PEI-identified negative effects of untreated mental illness. The grant is currently scheduled from Sept. 1, 2024, through June 30, 2025. Grant amounts range from $2,500 up to $7,500 per awardee.

Bidders Conference and Timeline

Due to the open procurement, CalMHSA staff are unable to answer any questions regarding the RFP. Any questions may be submitted using the Bonfire e-procurement portal, noted above. An RFP timeline is included below. Please note there is an RFP Bidders Conference on Monday, July 1, at 3 p.m. (PT) with a link to recording posted following the session. The zoom link to the Bidders Conference is here.

July 1, 2024  Grant application released
July 1, 2024

·       3-3:30 p.m. PDT

 Bidders Conference
July 8, 2024

·       12 noon PDT

 Submit application questions via Bonfire
July 12, 2024

·       5 p.m. PDT

 Answers to RFP questions released to registered bidders
July 31, 2024  Grant application closes
August 15, 2024  Application review complete
Sept. 2, 2024  Notice of Intent to Award
Oct. 1, 2024  Initial payment will be issued within 30 days of award
Sept.2, 2024 – June 30, 2025  Grant period

We invite creative thought partners with a desire to bring mental health awareness to a specific (ethnic, racial, cultural, or geographic) Sutter and Yuba County community, through equity-focused events and activities, to apply.