Local Impact Report

Improving lives

The Statewide PEI Project: Achieving More Together

In Fiscal Year 2016-2017, 41 counties collectively pooled local Prevention and Early Intervention (PEI) funds through the California Mental Health Services Authority (CalMHSA) to support the ongoing implementation of the Statewide PEI Project. The Statewide PEI Project is publicly known as Each Mind Matters: California’s Mental Health Movement, which represents an umbrella name and vision to amplify individual efforts from the county and other organizations that are taking place across California under a united movement to reduce stigma and discrimination and prevent suicides.

Strategies of the Statewide PEI Project in Fiscal Year 2016-2017

In Fiscal Year 2016-2017, funding to the Statewide PEI Project supported programs such as maintaining and expanding public awareness and education campaigns, creating new outreach materials for diverse audiences, providing technical assistance and outreach to county agencies, schools and community based organizations, providing mental health/stigma reduction trainings to diverse audiences, engaging youth through the Directing Change program, and building the capacities of schools to address mental health, stigma reduction and suicide prevention.

Outcomes to Date

Since counties began pooling funds through CalMHSA to implement the Statewide PEI Project in 2011, the following short term outcomes have been achieved. Given the outcomes so far, independent evaluators of the Statewide PEI Project, the RAND Corporation, have identified the following outcomes from the Statewide PEI Project:

  • 15.4% more Californians exposed to Each Mind Matters turn to help for mental health challenges.
  • Over 50% of Californians were exposed to Know the Signs.
  • Individuals exposed to the Know the Signs campaign report higher levels of confidence to intervene with someone at risk for suicide.1
  • The Know the Signs campaign was rated by experts to be aligned with best practices and be one of the best media campaigns on the subject.2
  • Students exposed to the Walk In Our Shoes website demonstrate significantly higher knowledge of mental health.3

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