Local Impact Report

Improving lives

The Statewide PEI Project: Achieving More Together

In Fiscal Year 2017‐2018, 46 counties collectively pooled local Prevention and Early Intervention (PEI)
funds through the California Mental Health Services Authority (CalMHSA) to support the ongoing
implementation of the Statewide PEI Project. The Statewide PEI Project is publicly known as Each Mind
Matters: California’s Mental Health Movement, which represents an umbrella name and vision to
amplify individual efforts from the county and other organizations that are taking place across California
under a united movement to reduce stigma and discrimination and prevent suicides.

Strategies of the Statewide PEI Project in Fiscal Year 2017-2018

Funding to the Statewide PEI Project supported programs such as maintaining and expanding public
awareness and education campaigns, creating new outreach materials for diverse audiences, providing
technical assistance and outreach to county agencies, schools and community based organizations,
providing mental health/stigma reduction trainings to diverse audiences, engaging youth through the
Directing Change program, and building the capacities of schools to address mental health, stigma
reduction and suicide prevention.

Outcomes to Date

Since counties began pooling funds through CalMHSA to implement the Statewide PEI Project in 2011, the following short term outcomes have been achieved. Given the outcomes so far, independent evaluators of the Statewide PEI Project, the RAND Corporation, have identified the following outcomes from the Statewide PEI Project:

    ● Over 350,000 Lime Green Ribbons disseminated throughout the state
    ● Nearly 1 million hardcopy materials were disseminated in counties, schools, and CBOs
    ● Over $170,000 in mini‐grant funds were provided to CBOs, NAMI affiliates, Active Minds
    Chapters and Community Colleges to host community outreach events utilizing Each Mind
    Matters resources and messaging
    ● The Directing Change Program received over 740 videos submissions from over 150 schools
    across California, engaging over 2,400 students
    ● Nearly 10 new Each Mind Matters culturally adapted resources were developed
    ● Over 30 news broadcasts, news articles and radio reports discussed programs implemented by
    the Statewide PEI Project
    ● Over 400 county agencies, schools, local and statewide organizations across California were
    touched by programs implemented by the Statewide PEI Project

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